A corporate website's lifespan is not infinite. Technology, design trends and user expectations change rapidly. A redesign done at the right time gives your brand fresh power; but a redesign done wrong can destroy years of accumulated SEO value overnight.

Signs That It Is Time to Redesign Your Site

The design is old and represents your brand poorly.
The site does not work well on mobile or loads slowly.
It is invisible in search and organic traffic is dropping.
Content management is difficult; you cannot make updates.
Conversion rates are below expectations.

What to Do Before a Redesign

A successful redesign starts with solid preparation. Analyze your current site's data: the pages with the most traffic, the best-ranking keywords and the content that drives conversions. Protecting these assets is the most critical part of the redesign.

Redesigning Without Losing SEO Value

The most common disaster during a redesign is losing SEO value. To prevent this, the following steps are mandatory:

If the URL structure changes, set up 301 redirects from old URLs to new ones.
Preserve and improve your best-performing content.
Apply meta tags, heading hierarchy and structured data on the new site as well.
Submit the updated sitemap to search engines as soon as the new site goes live.
Closely monitor crawl errors and ranking changes after launch.

Stages of the Redesign Process

A corporate web design redesign project is also run with a disciplined process like a design from scratch: analysis, strategy, design, development and a careful migration plan. Hasty migrations are risky for both SEO and user experience.

You can work with us to transform your current corporate site into a modern, fast and conversion-focused structure while preserving your SEO value.

Planning a site from scratch? Our comprehensive guide explains the entire process.

Corporate Web Design Guide